Ugly produce is a big problem. Why? Because depending on whom you ask, 30-50% of all food produced is wasted, thrown away … whether it’s tossed out because it’s not pretty enough to put on display, left over on your plate at a restaurant, or rotting in your crisper, all of this food has an enormous carbon footprint–by one estimate, 10% of all greenhouse gas emissions!
Because so much produce, when picked, is not beautiful, consciously choosing ugly produce can help reduce waste–because normally, other people will avoid it. However, French supermarket chain Intermarche launched this promotional campaign to help reduce food waste of “undesirable” fruits and vegetables. Rather than throw out ugly, deformed, or damaged produce, Intermarche instead sells them with a unique twist.
Thanks to my friend and fellow Sustainable Williston member Marie-Claude for passing this on to me.